Oh hey, I'm Chris.
You've probably landed here on a bit of a whim, or caught some of my off-the-cuff content on socials. However you got here, I'm so glad you are.
After more than 10 years in social and digital, I founded Seed & Story to do the thing I'm actually good at - taking something that feels complicated or overwhelming and making it simple. I started this business on one honest belief - you reap what you sow. So I think through the strategy properly, then make sure the story actually lands - nothing gets lost between the thinking and the doing.
Here’s what usually brings people to me.
SOUND FAMILIAR?
Your ads are running but not converting
There's a disconnect between traffic and conversion, and you're not sure where to even start looking.
You have creative but not a strategy
Content gets made, boosted (eek!), and forgotten. There's no brief, no persona, no hook, and no way to know what's actually working.
You need a partner, not another tool
You've tried the platforms, the courses, the agencies. What you need is someone in your corner who can look at the whole picture and actually tell you the truth.
The Build
For when you know something's off and you're ready to fix it, not just understand it.
We start by getting completely clear on what's actually going on - a full look at your Meta account, the gaps, the plan. Then I build the strategy and creative direction for your paid social from the ground up. Fixed timeline, clear end date, no ongoing commitment required.
Diagnostic & gap analysis · Strategy build · Creative direction · Campaign build · 4-week timeline · Handover session
In Your Corner
For when you've got the execution covered, but not the thinking.
Your team's already on the tools - you need someone senior setting the direction. I bring the paid social and creative strategy, you run with it, and I stay close enough to catch it if it drifts.
Monthly strategy sessions · Creative and campaign direction · Ongoing advisory access
The Whole Thing, Handled
For when you're ready to grow and want it properly off your plate.
I become your outsourced strategic lead - owning the strategy, the creative direction, and the campaign management end to end, so you can get back to running the business.
Paid social strategy · Creative direction · Ad campaign management · Monthly reporting & insights
Not quite seeing yourself?
Sometimes the brief doesn't fit a neat box. A one-off creative project, a specific problem to crack, or maybe you're an agency after senior strategy behind the scenes. Or maybe you need a hand with creative and want me hands-on with the actual content - I take on a couple of these at a time. If that's you, let's have a chat.
Creative strategy & shoot direction · One-off strategic projects
HOW WE’D WORK TOGETHER
Wherever you're at, there's a place to start.
ABOUT ME
Seed & Story started in a season of change - becoming a mum, stepping away from corporate life, and building something that finally felt like mine.
I've always believed whatever you're good at, you're meant to use for something bigger than yourself - for me, that's actually helping people, not just selling to them.
My background's across wellness, fitness, beauty, fashion, and hospitality - brands built on feeling and trust. What I actually bring: I take what's overwhelming and make it clear, and I show up as a team, not just a service.
Ready when you are
Let’s take a beat to figure out what you actually need.
Fill in a short enquiry form and I'll come back to you with the right next step.
No pressure, no pitch - just an honest conversation about your business.
Seed & Story, unfiltered
