ABOUT SEED & STORY
A bit more about me, and how Seed & Story came to be.
Founder, paid social strategist, and the person brands call when they're tired of spending money on ads that don't work, and ready to actually understand why.
THE STORY
Where Seed & Story
began.
Rather than going back to what would've been a part-time role after maternity leave, I decided to start my own business instead. It wasn't some grand plan - I just knew I wanted something that actually felt purposeful.
I've always believed whatever you're good at isn't just for you - it's meant to be used for something bigger than yourself. Practically, that's shown up in how I want to run this business: working with people who get to learn and grow with you, not just clients who send through a brief.
Seed & Story exists for the fashion, wellness, lifestyle, and hospitality brands and founders who know their brand has more in it, but can't work out why their ads aren't showing it. For business owners pouring money into Meta and not seeing it come back. And for agencies who want a senior strategist quietly in their corner - someone they can trust with their clients, without the headcount.
It's never been about doing more. It's about doing what actually matters, and giving it the right conditions to grow.
My values
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Honesty always
Straightforward advice, realistic goals, no overpromising.
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Built on Trust
Partnerships that last, grounded in reliability and respect.
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Calm Over Chaos
Clear strategies that remove stress and bring focus.
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Purposeful Growth
Sustainable, intentional progress that feels right for you.
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Open-Book Marketing
No secrets — you’ll always know the “why” behind the work.
What it’s like working with me
As a small business, we were fairly new to Meta advertising and honestly didn’t know where to start. Christine came in with a calm, patient approach and a wealth of knowledge that immediately put us at ease. Thanks to Christine’s expertise, we saw a significant increase in both website sessions and sales. Her campaigns were thoughtfully planned, highly data-driven, and consistently delivered strong results.
—Karen & Sam Brewshea - Amarra Group
I was feeling a little unsure about Facebook ads, but felt so much better after a strategy session and brainstorm with Christine. We mapped out the plan, she set up the campaigns, and now I actually feel confident about what we’re doing and where we’re heading. It feels good to have clarity and a clear direction. I’m so glad to have Christine in my corner!
—Darby Lyndon - Brand Strategist
Christine supported our agency with Meta advertising across multiple client accounts. She brought a thoughtful, strategic approach to our paid advertising clients and took the time to understand each brand's tone and past campaigns. During her time with us, she contributed creative ideas, wrote engaging ad copy, and continuously maintained our clients ad accounts to ensure consistent results. We really appreciated her communication, responsiveness, and care for the work she delivered. Thank you so much for your support Christine!
— Ellie Rockstro - Frank Agency
Get in touch
Interested in working together? Fill out a few details and I'll be in touch shortly. I'd love to hear about your business, where it's at, and where you want it to grow.